Eric White Designs offers a variety of services to clients across a wide range of media, including both print and Web-based materials. No project is too big or too small, and I pride myself on the ability to find creative solutions to meet any budget and deadline. Take a look below at some of the many ways I can help your business. If you can't find the particular service you need in this list, chances are I can figure it out, or at the very least point you in the right direction to one of my many knowledgeable colleagues who can. Prices will vary based on the size and scope of each individual project, so please contact me to discuss your unique creative needs. I'm willing to work with you to meet your budget and timeframe, so let's get started today!
PRINT MEDIA DESIGN
Here's a list of some of the many items I can design for your organization...
Brochures, Newsletters, Flyers, Direct Mail Packages, Logos, Business Cards, Letterhead, Stationary, Posters, Billboards, POP Displays, Banners, Signs, Conference Booth Graphics, Annual Reports, RFP's, Sales and Training Materials, Charts and Graphs, Book Covers and Page Layouts, Album Covers and CD Packaging, Wedding and Event Invitations, RSVP Cards, Programs.
IDENTITY & BRANDING
Brandingis term used to describe a name, term, sign, symbol, or combination of these used to identify one seller's goods and services from those of another. Branding is about getting your prospects to see you as the only one that provides a solution to their problem. A "good" brand delivers your message quickly, confirms your credibility, connects your target audience emotionally, motivates the buyer, and establishes user loyalty.
For a brand to succeed, a designer must understand the needs and wants of your customers by integrating your brand strategies at every point of public contact. That means maintaining visual continuity and brand recognition across all physical manifestations of your organization's designed materials so they all have the same look and feel.
To accomplish this, I invest considerable time in researching, defining, and building each client's brand before I even begin to design the logo artwork. I'll sit down with you to discuss your market, who your competitors are, what they're doing with their materials, as well as your personal likes and dislikes in terms of style, colors, and imagery. After your logo is designed, I can also create a set of guidelines detailing the correct usage of your new company image in terms of fonts, spacing, sizing, and any required legal trademarks or symbols. Armed with your new style guide, you'll have strict control over your image moving forward.
PRINTING & VENDOR SERVICES
With over 10 years of professional experience in the industry, I've made countless contacts with companies providing printing services, premium items, apparel, and pretty much anything else you can imagine. Whether you're looking to get 10,000 corporate brochures printed on high-gloss paper, or need 100 Polo Shirts featuring your company's logo for an event; I've got people who can get it done quickly and within your budget. After designing your materials, I can help you shop around for the best rate on vendor services, then transfer the files in the proper format to them, or to a vendor of your own choosing. With extensive print production experience, you can rest assured that I will get your files into the proper hands mistake-free and ready to go.
USER INTERFACE DESIGN & WEB ADVERTISING
Whether you're a small business owner or a large corporation, the importance of a Web site or online banner ad cannot be understated. It's often the first impression people get of your image and the quality of the products or services you provide. I can help your company by designing attractive and engaging Web sites and online advertising. First, I'll work with you to develop a well-organized site plan, which will keep your information easy to find and navigate. Next, I'll adapt the look and feel of your branding materials into Web format for your site, so you can get a solid feel for how the site will look and how your information will be presented to customers. Then, after you're happy with the site design, we can take the final steps to developing a functional site that's ready for upload.
I can also create multiple-size banner ads and pop-ups (animated or static) to help drive traffic to your homepage, or create buzz about your brand in the marketplace.
Often one of the fastest and most cost-effective ways to spread the word to potential customers about your products or services is by marketing on the Internet. I can create a custom email campaign to tell your prospects or current clients the news about your latest promotion, service, or event. Upon completion of the design, I can help get the necessary HTML files, images, and purchased address list of potential clients into the proper hands for blasting.
DIRECT MAIL MARKETING
Sometimes presenting a tangible printed piece sent right to a customer's home address is the best option for marketing your product or service. In this case, I can create a simple postcard or standard direct mail campaign featuring a brochure, letter, outer envelope, business reply card (BRC), business reply envelope (BRE), or any other collateral you wish to include. If you desire something a bit more creative and original, I can create a more custom mailing with integrated packaging that is sure to stay out of the "junk mail" pile. Upon completion of the design elements, I can work with the print vendors to create the finished pieces, then coordinate with a mail-house to handle transfer of the materials and mailing list, while also ensuring the use of proper indicias and postage codes.
SOCIAL MEDIA STRATEGY
I can help you make effective us of online social media outlets such as LinkedIn, Facebook, and Twitter, by creating custom pages for your organization to connect with prospects on a more personal level. These types of outlets have millions of users and are an extremely low-cost method of sharing content and spreading the voice of your company. People tend to be more willing to take part in online conversations and communicate with brands. Creating favorable word-of-mouth about your company is one of the strongest forms of marketing. Research shows that over 90% of users are likely to buy on a recommendation, which makes social media outlets that much more important for raising awareness to your brand in the marketplace.
Copywritingis defined as using words and ideas to promote a person, business, idea, or opinion. To do this effectively, it becomes extremely important to use the "right" words and phrasing in order to persuade the reader to act (such as to buy a certain product or subscribe to a particular viewpoint). This theory takes on a more technical aspect when marketing on the Web, since online content writing is often driven by the objective of achieving higher rankings in search engines through the effective use and repetiton of specific keywords and phrases. This practice is known as Search Engine Optimization (SEO), and is an important tool in making your company stand out from the competition. Working with a network of highly skilled writers and editors, Eric White Designs can provide valuable copywriting services to ensure your organization is getting the most from each and every word used in your print and online collateral.