RESUMÉ

Eric White
Graphic Design & Marketing Specialist

ADDRESS: Lomita, CA 90717
EMAIL: eric@ericwhitedesigns.com
PHONE: 310-270-3867

SUMMARY

Highly creative Graphic Design specialist with over ten years of experience in marketing and advertising for extremely diverse clientele base. Multi-role involvement on projects including both print and Web-based collateral. Creative background in both agency and in-house corporate environments. Proven track record of successfully creating effective campaigns to meet any client’s goals, budget, and timeframe. Well-versed in the production process from initial concept to final production. Adobe Creative Suite and QuarkXPress. Proficient in MAC and PC Computers. BFA in Art & Design.

SKILLS & ACCOMPLISHMENTS

Graphic Design:

• Designed innovative creative materials for print and Web: advertisements, brochures, newsletter publications, books, direct mail packages, business cards, logos, posters, billboards, booth graphics, annual reports, sales and training materials, HTML and Flash Web sites, static and animated banner ads, pop-ups, email blasts, and CD/DVD-based projects.

• Produced all internal and external graphic materials for ALL Student Loan, California's largest non-profit student loan lender, while also developing and maintaining graphic guidelines that supported the organization’s brand.

• Managed all creative project aspects including: concept development, storyboards, design, photo shoots and stock research, art direction, copywriting, editing, production scheduling, workflow trafficking, print estimates, press checks, approvals, and final material distribution.

• Developed print and online materials for Sandy Spring Bank’s rebranding and advertising campaign. Materials appeared in 43 branch and community locations throughout the Washington D.C. Metro Area, reaching 8.3 million current and potential customers.

• Generated 25-30 banner ads, pop-ups, AIM and Buddy Icons for America Online (AOL), which reached millions of Internet users worldwide.

• Designed and produced the Mann Marketing Communications interactive Web site entirely in Flash using basic ActionScript.

• Helped launch Career and College Club (a non-profit program designed to help middle school students plan for their future success) by building curriculum workbooks, training materials, and educational games. The CCC now has sites on more than 200 campuses throughout California.

• Handled pre-press and final output of completed jobs to print vendors via file upload or disk-based transfer. Archived completed projects to hard disk for storage and managed daily file backup system for disaster recovery.

• Founded an online T-Shirt store called WeezyTown.com, featuring original artwork based on Pop Culture and humor-related concepts. To date, WeezyTown has posted sales in nearly 20 countries worldwide.

• Maintained computer software and hardware to ensure performance and reliability as needed.

Marketing & Management:

• Created complete direct mail campaigns integrated with other marketing efforts including print and online ads, signage, flyers, and multi-page brochures that directly generated more than $80 million in student loan volume.

• Integrated strategies to strengthen company brand awareness in the marketplace through advertising, press releases, presentations, trade shows, seminars, product information materials, and online communications.

• Helped realize the entire collateral rebranding and organizational name change of ADventures Marketing Group to Mann Marketing Communications.

• Initiated relationships with outside print and mail-house vendors, university clients, and sales reps throughout California, Washington State, Nevada, Wisconsin, Ohio, New York, Virginia, West Virginia, Maryland, and Washington D.C.

• Wrote creative copy for advertisements, newspaper articles, brochures, scripts, email campaigns, Web sites, online directory listings, banners, and pop-ups.

• Revamped organization procedures when needed to improve quality, workflow, turn-around times, and lower costs for both clients and employers.

• Assumed the role of Direct Mail Manager for three months while supervisor was out on leave.

• Supervised and provided creative direction for Junior Graphic Designers, Interns, Writers, and Web Developers. Assisted in the interviewing, hiring, and training of new employees.

• Serviced client orders, graphical changes, answered phones, and managed office duties when owner was off-site while working at a paid college internship. Offered full-time position upon graduation.

TECHNICAL SKILLS

Software Applications:
Adobe Creative Suite (Photoshop, Illustrator, InDesign, Acrobat, Flash,
Dreamweaver, ImageReady, Fireworks), QuarkXPress, Microsoft Office (Word, Excel, PowerPoint, Entourage, Messenger), iLife (Keynote, Numbers, Pages, iMovie, iDVD, iWeb, iPhoto, iChat), various FTP uploading programs, Skype, Final Draft, Timeline.

Operating Systems:
Primarily Mac-based with extensive Windows PC platform experience.

Hardware:
Printer, Copier, Fax, Scanner, Multi-Line Phone System, Digital Camera/Video

PROFESSIONAL EXPERIENCE

2010-Present
Lead Designer & Owner
Eric White Designs, Lomita, CA

2011-2012
Marketing Campaign Specialist
Xceed Financial Credit Union, El Segundo, CA

2004-2010
Senior Marketing Communications Associate
ALL Student Loan Corporation, Los Angeles, CA

2000-2004
Designer: Print & Web
Mann Marketing Communications, Leesburg, VA (formerly ADventures)

2000
Graphic Designer
D’Atri D’Sign, LaVale, MD

1999
Design Manager
The Bottom Line (College Newspaper Publication), Frostburg, MD

EDUCATION

Bachelor of Fine Arts in Art & Design,
Minor in Art History
Frostburg State University, Frostburg, MD

Associate Degree (Art & Design Focus)
Garrett College, McHenry, MD

VIEW BIODOWNLOAD RESUMÉ PDF

DOWNLOAD RESUMÉ WORD DOCUMENT